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Boston Gets Ready for Macworld 50,000 Expected

In it's twelfth year, Macworld in Boston is the longest and largest consecutive-running trade show for Boston -- and Boston is swinging into high gear.

Macworld/Boston runs from Wednesday, August 7th thru Saturday, August 10th. "This year, Macworld/Boston will bring together industry leaders through stellar keynote address, exhibits and the highest quality conferences", comments Mike Hallal, president of MHA Event Management. Macworld/Boston will be located in both Boston's World Trade Center and Bayside Exposition Center.

Last year, Macworld in Boston attracted more than 50,000 visitors from around the world. These attendees usually require hotel accommodations, do some sightseeing and shopping, and frequent the area restaurants and other business establishments. "The economic impact is tremendous, and we're thrilled that Macworld has remained loyal to Boston," notes Larry Meehan, head of the Boston Visitors and Convention Bureau.

Dr. Gilbert Amelio, Apple Chairman and CEO, will kick-off Macworld/Boston, Wednesday, August 7th, with his keynote address at 9:30 am - 10:20 am. He will discuss the most recent advances on the Macintosh platform and offer a glimpse of future innovations and new developments. Following Dr. Amelio will be Netscape's dynamic duo, Jim Barksdale and Marc Andreesen, from 10:30 am - 11:20 am. Mr. Barksdale and Mr. Andreesen will share their insights on the impact of the Internet today and tomorrow. It is the first time that these three newsmaking industry leaders will be sharing a public stage in Boston. These keynotes will be located at the John Hancock Center on 180 Berkeley Street in Boston.

Internet in the Spotlight

This year there are some major new additions at Macworld/Boston. Located within an environment where technology is an integral part of the greater Boston community, Macworld/Boston reflects this interest in leading-edge developments for home, entertainment, education, business productivity and content development. The Net Zone, presented by boston.com is a premier showcase exclusively for the latest developments in Internet products and Web site demos. The Net Zone is located at the Bayside Expo in Hall C. The Best of the Macworld Expo Web Challenge Awards gives. attendees a chance to visit the Macworld home page and nominate their favorite Web site in a variety of categories. Located in the Net Zone they can browse the top nominees in a variety of categories and vote for the hottest Web sites in cyberspace. The Developers Greenhouse will present 18 of the hottest new 3'rd party Mac developers showcasing products ranging from Internet applications to networking tools to games. The Developers Greenhouse will be located in aisle 3200 at the Bayside. With these additions, Macworld/Boston '96 now emerges as `the user friendly' show where attendees can learn how to navigate the Internet or develop for the World Wide Web through hands-on demonstration and by attending Macworld's comprehensive conference programs.

As an indication of the growing influence of the web and the trend towards web cross-platform compatibility -- for the first time companies like IBM, Motorola and Netscape will be exhibiting at Macworld/Boston. They join companies, like: Microsoft, Hewlett Packard, and hundreds of others, including Boston.com that will be playing a prominent role in the Net Zone.

Other Show Highlights

-- Guy Kawasaki, Apple Fellow and Mac Evangelist will deliver a keynote on Wednesday, August 7th at 11:30 am - 12:30 pm entitle: Macintosh Cooooool: The Hottest, Coolest, Baddest New Apps for the Mac

-- Developer Central is the one place where developers learn about the latest tools through hands-on demonstrations and a complete seminar

-- MacSciTech Resource Center is aimed at engineers and scientists

-- Educational Pavilion is focused on showcasing and offering hands-on demo opportunities of an exciting range of interactive educational content for educators and parents

-- Business Pavilion is targeted at providing hands-on demos for business applications

-- People-networking comes alive at the UGWUMP (User Group Welcoming Unwinding/Meeting Place). Share ideas, success stories, exchange newsletters and literature and learn how to start your own user groupin your area.

-- And, for the first time, attendees will see not only Apple- compatible products but also cross-platform compatible products...products that will run on both Windows and Apple platforms

The dates for Macworld/Boston are Wednesday, August 7th thru Saturday, August 10th. Shuttle service will be available to all those attending the show from various locations through-out the city. Admission to all conferences and exhibits is $150 at the door and exhibits-only admission is $40, cash only at the door.CONTACT: Mary Dolaher

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