iCat Corporation's flagship electronic commerce software, the iCat Electronic Commerce Suite, has been identified as having the highest off-the-shelf usability of business-to-consumer Web-commerce solutions, according to a recent Forrester Research Group study. Designed to be the most complete and flexible electronic commerce solution available, the iCat software surpassed industry giants Microsoft and Netscape, as well as others.

Other top industry analysts agree that iCat is on the cutting edge in electronic commerce. "iCat is winning the e-commerce race," said Greg Wester, research director for Yankee Group, an electronic commerce research firm. "They are head-and-shoulders above the competition in securing direct customers and channel resellers. By all measures, iCat is the most mature and comprehensive e-commerce solution available."

For example, using the iCat technology, Apple Computer recently launched a secure intranet application designed exclusively for their employees. "After using our new iCat intranet application for only six weeks, it already has paid back its development costs," said Todd Rooney, Apple's manager of vintage products and sales. He said the iCat software was the key to the Apple Company Store's quick roll-out (it was completed in one week).

"Quite a few companies, both large and small, have slapped together programs or announcements in the last few months in an attempt to quickly enter this enormous market," said Craig Danuloff, iCat president and chief executive officer. "In some cases, this has confused merchants who don't yet know what to look for in electronic commerce software. When a prestigious research firm like Forrester recognizes iCat as the industry leader -- especially when the comparison includes Netscape and Microsoft -- it sends a clear signal to thousands of merchants who want to quickly and affordably add powerful catalogs to their Web sites."

Danuloff continued, "Unlike many other firms, we are eager for clear, unbiased comparisons of our software and its capabilities. We believe merchants should understand the basic qualities of what makes up a Web catalog solution -- how much it will cost, how long it will take to develop, the expertise required to get it running, what platforms it supports, and the specific features it will offer their customers -- before they buy any e-commerce software. Today iCat is alone in having clear and positive answers to these important questions."

More than 70 web development firms and hosting companies nationwide have already joined iCat's partner programs and selected iCat as the electronic commerce solution for their business customers. Bundling catalog development services and Web site hosting services with the iCat Electronic Commerce Suite offers merchants and Web marketers the most complete and flexible solution available.

iCat software has been used by a wide range of leading Internet marketers, including Office Depot, the World Wrestling Federation, Apple, Dean & DeLuca, Edutainment, GolfWeb and many others.

The iCat Electronic Commerce Suite was recently awarded a "Four Star" rating and given Macworld's "Editors' Choice Award" for the best software for building a dynamic Web site. It also was named the "Software of Choice" by The Catalog Site, home to more than 150 retail catalogs on the Web.

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