The Red Herring, the leading technology and entertainment business magazine, will host the second annual Venture Market East conference in Cambridge, Mass., October 28-29, 1996 at The Charles Hotel. Venture Market East is an exclusive forum that brings together CEOs of top private technology companies with key members of the business development, financial, and investment communities.

CEOs from over 60 of the hottest East Coast-based private technology companies, including Concord Communications, iVillage, Live Picture, MedAccess, net.Genesis, Razorfish, Sahara Networks, SiteSpecific, V-Cast, and Viaweb, will present their business plans and strategic partnering needs for the coming year during this two-day event. More than 500 technology entrepreneurs, venture capitalists, and media are scheduled to attend the event, co-sponsored by Arthur Andersen, Testa, Hurwitz & Thibeault, Silicon Valley East, and Nasdaq.

"Venture Market East is unique in fostering a dynamic forum for entrepreneurs and investors," said Anthony Perkins, Editor-in-Chief and Publisher of The Red Herring. "Presenting companies participate in our exclusive gathering to raise capital, create strategic relationships and increase exposure with the financial and technology communities."